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Is My Marketing Research Project a Qualitative or Quantitative Effort? Or Both?
This is a question that has been echoing through the ages, and will continue to echo into eternity it seems. Interestingly, there aren’t many really good answers to this question out there either.
Here marks an attempt to create a checklist of sorts to assist in making these decisions; a means of scoring your research effort with respect to whether it is a qualitative research effort, a quantitative research effort, or an honest to goodness both methods scenario. Read More
Higher Product Success Lies in Volumetric Forecasting
New product or service development efforts often fall short of expectations. There are volumes of information written to address this problem, ranging from doing a more effective job of listening to customers to doing a better job with marketing campaigns and implementing the latest and greatest sales techniques.
Control Customer Buying Cycles Through Innovation, Improve Forecasting
Understanding the consumer buying cycle for your company’s product is critical in developing an effective forecast, but what if you were able to dictate the buying cycle? Some companies with strong innovation processes and programs have done just that, and added significant certainty to their revenue streams.
Timeless Truths Rooted in Solid Research Foundations
If you're interested in learning more about how Actionable Research can help your company with solid marketing research to better support your decision making, contact us today. Simply reply to this email or fill out the contact form on our website.
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