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In my previous post “6 Tips for Effective Focus Group Moderation,” I addressed the factors and tips necessary to ensure focus group success. Once you have followed the tips to make your intent clear,...Read more
Regardless of the negative press they have received, focus groups are still an important research methodology and can provide a wealth of information about your topic/product. There are no...Read more
To ensure your qualitative studies are a success, it’s important to make sure that you cover all of your goals and objectives within your interviews or groups. Sounds simplistic, right? Why would you...Read more
In contrast to quantitative research studies, which are often designed with a pre-formed hypothesis in mind, qualitative research studies are developed from a pretty open mindset. Qualitative...Read more