Social Media
Social Media is the fastest growing phenomenon in history, even faster than radio. Facebook has reached over 500 Million unique users in only 3 and a half years, and gathered its last million in the first half of 2010. While this is a great factoid, and certainly interesting to statistics buffs like us, it is most important because this represents an interconnected web of these millions of people who also happen to be consumers of products and services from all walks of life.
While the consumer products industry may best benefit from opportunities resulting from leveraging this network, B2B products and services companies can also reap benefits from the vast resources held within these social networks. Business leaders, doctors, orthodontists and long haul truckers are also Facebook users.
Actionable Research has been following social media for years and is focused on understanding how our customers can optimally leverage its benefits. This includes discovery of what can be done to
- Increase brand standing and reposition company or product brands
- Gather customer feedback and engage in interactive dialog
- Gather information for future product releases
- Promotion of new products and capabilities
- Establish support communities online
- Much more
Should we be (or become) your research firm, we are committed to understanding your best use of social media based on structured research. This means we will properly debrief customers and prospects, and through a disciplined research design, data collection and analytical process, deliver insight on how you can best use this new extraordinary pool of potential customers.
Give us a call and let us speak more specifically to your needs. Or, you can just poke us on Facebook.
