ClaimSort and Primary Value Tests
When speaking with IT professionals, text message maniacs or business leaders, what your new or improved product can do for them is defined by a series of benefits that are communicated and evaluated by your customer. But how do you know which are most effective? Actionable Research has developed a powerful and effective methodology called Hi-DEF CPO, which integrates our ClaimSort and positioning testing to enable clarity when choosing a particular product or service positioning.
A Qualitative and Quantitative Series
A multi-step process integrating both IDIs or groups and quant surveys in the following steps:
- Actionable Research first performs a deep dive into your product and competitive space internally, working with our client’s internal stakeholders to properly define claims/capabilities and benefits for testing.
- Claims are then grouped, tested and subsequently sorted for clarity
- Positioning statements are then 1) crafted in a two step qualitative process or 2) tested in a single part qual process
- Test results are delivered to a quantitative survey audience to validate results statistically.
Imagery and Theme Testing Enable a Panoramic View
Hi-DEF CPO is the consistent answer product development and management stakeholders need to be assured their hypotheses are statistically valid. Even further, the method is an important addition to any company’s messaging and positioning testing as well. Along with positioning statements, themes can also be tested that include imagery and some form factor testing.
Actionable Research not only brings experience and insight to these projects; the team enjoys these projects very much, as they enable us to use both research and creative talents to our clients’ advantage. Let uselaborate on this innovative method in more detail and find out how we can increase your assurance of success.
