Services

We Could Be Just a Little Too Into This Technology Thing.

The Actionable Digital Technology practice group is more than just a name.  It has been created naturally, through not only direct business experience and subsequent market research experience in our markets, but also from real curiosity.  We have technology habits, interests and hobbys.  While that may get us made fun of from time to time, we are the enthusiasts you are looking for in hardware and software, online buinesses, devices  and high tech manufacturing and don’t mind being the techie in the room when it is important. OK, maybe whenever. 

A few of our real-life experiences:

• We were performing online research for the grocery marketplace before many research companies could perform online research.
• An Actionable Research principal was once a part of one of the very first companies to offer hosted applications on a rentable basis.
• We were using personal technology over 15 years ago and smartphones for the last 8 years
• We were laying thin films of platinum on Silicon in a university lab in the 80′s using chemical vapor deposition (no big deal if you don’t know what that is…)
• We understand why search is important in all contexts and have known this for over 15 years (even if we didn’t buy their stock back then…)

Bottom line: we have experience, we are competent in our craft and we are curious and we care about our clients’ success. 

We are a full service market research firm, meaning we enjoy allowing our clients to not have to worrry about every detail, while simultaneously offering them collaborative input into the research design process, lines of reasoning and questioning and editing, all to the degree to which they desire and are most comfortable. It is our belief that engagement and ownership in the research effort leads to substantially more actionable results.

All of Our Methods are Rooted in Classic Market Research Form.

Our research process always follows a familiar process with no shortcuts.  On rare occasions we will shorten components, but in general every project follows this familiar path:

• Research Problem Formulation
• Identification of hypotheses
• Research design
• Exploratory interviews [internal staff (always) and external target customers if warranted]
• Instrument design [screeners, interview guide(s), survey(s)]
• Iterative editing and refinement
• Recruiting andInterviewing and/or data collection
• Data review and analysis
• Reporting
• Presentation

Actionable Research is committed to our client’s success; we sincerely believe we do not succeed if you do not.  Offer us the chance to provide you with fresh, actionable results.