Product Research
Customers’ Actions Show Innovations for What they Really Are.
You will hear this said by Actionable Research again and again: the brilliance of any product design is rooted in the customer’s ability to use it to improve their lives over time. This requires a panoramic understanding of customers, their lives, the competitive landscape and what makes your solution pleasingly different. Without clarity in these areas, products developed, marketing and sold by your company become crowded with the pet projects of the politically powerful. While our research may not solve all of these problems, it is certainly capable of allowing you to recognize the areas of greatest opportunity for your markets, or your new or improved product.
H-DEF Means Higher Likelihood of Success for Your Products
Actionable Research has a general approach to insuring your bases are covered when assessing a new or improved product you are contemplating or have developed for your market. Our DEF stands for:
- Differentiated Positively
- Emotionally Connected
- Functionally Superior
Obviously, these attributes need not be highest in all categories in your market for success, but their relative standing to one another must always be understood, and they should be optimized.
A Process to Determine Optimal Design and Positioning
Optimal design and positioning follows from well understood customer utility and use of your products, and a solid understanding of competitive product market reception. Actionable Research can put into service several different approaches to understanding utilities of different attributes or capabilities:
- Choice-Based Modeling including Adaptive Choice-Based Conjoint Methods
- Derived importance methods
- Qualitative claim sorts
- Others
Adaptive choice-based conjoint methods also do well with price modeling (unlike their adaptive conjoint predecessors) and therefore work well in a myriad of product development and marketing applications. This means that you will have access to state of the art tools to model your product’s sales and percent share among competitors based on the gathered data.
Contact us today and learn more about how Actionable Research can increase your success rate with new market entries as well as incremental improvements and product messaging and positioning.
