Venues

Your Research Company’s Favorite Way to Collect Data isn’t Always the Right Way.

Venues are where it happens, where we perform our research. This could be  in person, at a customer’s place of business or residence, or online.  

Many mistakes are made in failing to properly account for the appropriate venue for market research.  Trying to reach people where they do not interact with you can be a waste of time sometimes; in other times, it can be an essential strategy to reduce costs and get more fitting samples.

Actionable Research is known for consistent execution from the mundane to the unusual.  Throughout its tenure, Actionable Research has interviewed medical sciences and dental practice audiences in a variety of venues:

• Online surveys and discussion groups
• Telephone surveys and recruiting
• Focus group facilities for In-depth interviews (IDIs) and groups
• Field intercept (in public, home  and corporate environments)
• Multi-modal studies (e.g., projects involving on-premise interviews with online surveys, ethnographies)

We see each research question as a problem that should be solved, and include a consideration of the venue as an essential part of the research design.  Should venue offer an opportunity for benefits  but requires an out of the box approach, we are happy (in fact excited) to accommodate.

Have an idea you think may be a little unusual to discuss?  Share it with us and let’s together create an important, ”actionable” research result!