Services
This is All About the People Who Perform and Consume Your Services and Products
Understanding people requires deliberate effort. While experience is a great teacher, there are certain decisions big enough where it is essential to take a hypothesis to the next level. Actionable Research knows what is riding on our client’s decisions and wants to make sure they can integrate that deeper knowledge directly into their strategic and tactical plans.
Our Business Services and Consumer practice group is directed at understanding people. While all research is about people, these services and products are directed more often at a diverse set of personal needs (physical and emotional) than most professional research. This means you hear and internalize nuance if it exists, and receive greater clarity regarding that nuance. Actionable Research is innately curious about people; their motives, personalities and relationships.
We Have Experience in These Buisinesses as Well.
Actionable Research is staffed with people who have been involved in both business services and consumer products for quite some time.
- Actionable Research has supported the proper use of outsourcing since its inception through its research
- Staff at Actionable Research have specifically worked on a number of consumer products as a research partner
- Our Life Narratives(TM) service integrates the best available today for companies liiking to tell stories online that resonate with their audience
All of Our Methods are Rooted in Classic Market Research Form.
Our research process always follows a familiar process with no shortcuts. On rare occasions we will shorten components, but in general every project follows this familiar path:
- Research Problem Formulation
- Identification of hypotheses
- Research design
- Exploratory interviews [internal staff (always) and external target customers if warranted]
- Instrument design [screeners, interview guide(s), survey(s)]
- Iterative editing and refinement
- Recruiting andInterviewing and/or data collection
- Data review and analysis
- Reporting
- Presentation
Actionable Research is committed to our client’s success; we sincerely believe we do not succeed if you do not. Give us a chance to prove it.
