Method Spotlight: The 2 Most Important Takeaways from Product Concept Test
In City Slickers, Curly said you have to find your one thing. For product concept testing, there are two important key takeaways which should become the data you live for until your product is launched.
Why You Need to Consider Your Customer AND Their Support Team's Needs
Your end customer likely has a support team, and their needs are likely different and critical to successful marketing in B2C and B2B. We explore what this means for your market research requirements.
Unused segmentation schemes are so common, they have gotten a bad name. In this post, we explore how to insure optimal ownership of the segemntation scheme development process.
Price Elasticity Research - Quantitative Reasons to Believe
Price elasticity market research using conjoint can identify your strongest value proposition narratives or reasons to believe in your offering. Done correctly, they can be your market research swiss army knife.