Brand Tracking - Indispensable to the Product and Marketing Manager

Why Brand Tracking Research is Indispensable to the Healthcare Product Manager and Marketing Manager Read More

Unleashing the Power of Primary Research

Unleashing the Power of Primary Research: A Competitive Advantage Over Secondary Market Research Reports Read More

Harnessing Adaptive Choice-Based Conjoint Analysis for Medical Device Pricing Strategies

The Critical Need for Validated Pricing Decisions Read More

How Artificial Intelligence Will Transform the Market Research Scene

It’s hard these days to go 3 days in a row without hearing about ChatGPT and the AI-enabled search engines that will be transforming how we look for information in the upcoming years (or months!). While hype will always be ... Read More

How Custom Market Research Can Benefit the Healthcare Product Manager

As a medical device product manager, it's crucial to have a deep understanding of the market in which you operate. This includes understanding your customers, competitors, and the overall industry landscape. While there are many ways to gather this ... Read More

How Neuroscience Is Transforming Marketing Research

Marketing research is an essential aspect of any business, as it helps companies understand their target audience and create effective marketing strategies. In recent years, neuroscience has emerged as a powerful tool for improving marketing research. ... Read More

Custom Market Research Is An Investment In A Product’s Future Success

Custom market research is a research method in which a company or organization conducts tailored research efforts to gather specific insights that are relevant to their product or business. In contrast, canned market research reports are pre-packaged ... Read More

Want More Successful Products? Shorten the Market Research Cycle.

If you follow our blog topics, you have seen a lot of information concerning the new paradigm of quick-hit market research. We believe, as a provider of marketing research services, it is important for us ... Read More

Case Study: Keeping Track of Your Customer Perception Post-Launch

Continuing our mission to provide concrete examples of the benefits of Insight Streamer LifeCycle, today we follow our product into the post-launch world! Read More

Insight Streamer LifeCycle - Preparing Your Team in Pre-Sales Activities

This quarter we’re sharing the concrete benefits of Insight Streamer LifeCycle, our micro survey solution that follows a product from initial idea to product refinement, and beyond. Read More