David Cristofaro

Recent Posts

Want More Successful Products? Shorten the Market Research Cycle.

If you follow our blog topics, you have seen a lot of information concerning the new paradigm of quick-hit market research. We believe, as a provider of marketing research ... Read More

Adaptive Choice-Based Conjoint for Deeper Product Insights

Product marketers and managers make the best decisions when they have consistent access to data and insights on their products and markets. Our experience has taught us the two most important components of ensuring your ... Read More

Insight Streamer LifeCycle: Real World Examples To Tackle the New Year’s Important Market Research Problems

Our team at Actionable Research is very excited about this upcoming 2019 year. While every new year brings its own opportunities for renewal and progress, this year is special; for ... Read More

What's the Common Factor in All Marketing Research Efforts

The business of delivering primary market research insights is changing. As a 20-year market research veteran, I can testify to this and, most of the time, the changes are for the better. ... Read More

For Dashboard-Delivered Market Research Insights, Access Control Means More Freedom

Based on our experiences working with large companies who have multiple market research stakeholders, I can say it is easy to see the challenge in distributing research ... Read More

How to Keep Your Marketing Research Insights Alive

The Trouble with Static Slides As marketing researchers, we know how challenging it can be to communicate marketing research insights, perhaps feeling ... Read More

Needs-Based Segmentation is a Compelling Path to More Efficient Marketing

As we dig further into additional ways to group and divide up your customers and prospects, also known as segmentation, we at Actionable Research wish to touch on as many techniques and methods as possible, provided ... Read More

Why Most Companies Need a Whole Lot More Segmentation Marketing Research

You can’t miss the headlines, blog posts, and articles that are all telling you there is a deficiency in your life: you need to take more vitamin D, you need to drink more ... Read More

Making the Net Promoter Score Actionable for Customer Experience Measurement

I remember when the Net Promoter Score, also known as NPS, came into view in 2004. As a marketing research firm specialized in customer loyalty measurement, my clients were asking if we were familiar with this new ... Read More

Customer Experience Measurement is Actionable When it is Event-Driven, Says Science

Big Events That Happen to Customers are Most Likely to Cause Changes in Loyalty and are Critical for Tracking There has been debate over time as to how customers’ ... Read More