David Cristofaro

Recent Posts

Seizing the Moment

In the ever-evolving terrain of medical device development, timing your market research is not just a procedural step, it's a strategic imperative. 2023 was a year of transitions and adjustments. 2024 now presents itself as a prime year for investing ... Read More

Strategic Timing

As businesses navigate the ever-evolving market landscape, knowing when to invest in market research is crucial, especially when it comes to new product development. While 2023 was a year of readjustment and recovery for many, 2024 presents itself as ... Read More

Navigating Opportunities

In an ever-changing economic landscape, determining the optimal moment to invest in market research is just as essential as the research itself, especially within industries as fast-paced as medical devices. Economic indicators today are not just ... Read More

Brand Tracking - Indispensable to the Product and Marketing Manager

Why Brand Tracking Research is Indispensable to the Healthcare Product Manager and Marketing Manager Read More

Unleashing the Power of Primary Research

Unleashing the Power of Primary Research: A Competitive Advantage Over Secondary Market Research Reports Read More

Harnessing Adaptive Choice-Based Conjoint Analysis for Medical Device Pricing Strategies

The Critical Need for Validated Pricing Decisions Read More

How Artificial Intelligence Will Transform the Market Research Scene

It’s hard these days to go 3 days in a row without hearing about ChatGPT and the AI-enabled search engines that will be transforming how we look for information in the upcoming years (or months!). While hype will always be ... Read More

How Custom Market Research Can Benefit the Healthcare Product Manager

As a medical device product manager, it's crucial to have a deep understanding of the market in which you operate. This includes understanding your customers, competitors, and the overall industry landscape. While there are many ways to gather this ... Read More

How Neuroscience Is Transforming Marketing Research

Marketing research is an essential aspect of any business, as it helps companies understand their target audience and create effective marketing strategies. In recent years, neuroscience has emerged as a powerful tool for improving marketing research. ... Read More

Custom Market Research Is An Investment In A Product’s Future Success

Custom market research is a research method in which a company or organization conducts tailored research efforts to gather specific insights that are relevant to their product or business. In contrast, canned market research reports are pre-packaged ... Read More