David Cristofaro

Recent Posts

How Neuroscience Is Transforming Marketing Research

Marketing research is an essential aspect of any business, as it helps companies understand their target audience and create effective marketing strategies. In recent years, neuroscience has emerged as a powerful tool for improving marketing research. ... Read More

Custom Market Research Is An Investment In A Product’s Future Success

Custom market research is a research method in which a company or organization conducts tailored research efforts to gather specific insights that are relevant to their product or business. In contrast, canned market research reports are pre-packaged ... Read More

Want More Successful Products? Shorten the Market Research Cycle.

If you follow our blog topics, you have seen a lot of information concerning the new paradigm of quick-hit market research. We believe, as a provider of marketing research services, it is important for us ... Read More

Adaptive Choice-Based Conjoint for Deeper Product Insights

Product marketers and managers make the best decisions when they have consistent access to data and insights on their products and markets. Our experience has taught us the two most important components of ensuring your insights and market ... Read More

Insight Streamer LifeCycle: Real World Examples To Tackle the New Year’s Important Market Research Problems

Our team at Actionable Research is very excited about this upcoming 2019 year. While every new year brings its own opportunities for renewal and progress, this year is special; for Actionable Research we are bringing ... Read More

What's the Common Factor in All Marketing Research Efforts

The business of delivering primary market research insights is changing. As a 20-year market research veteran, I can testify to this and, most of the time, the changes are for the better. Big picture improvements in ... Read More

For Dashboard-Delivered Market Research Insights, Access Control Means More Freedom

Based on our experiences working with large companies who have multiple market research stakeholders, I can say it is easy to see the challenge in distributing research results. One of our long-term clients ... Read More

How to Keep Your Marketing Research Insights Alive

The Trouble with Static Slides As marketing researchers, we know how challenging it can be to communicate marketing research insights, perhaps feeling this pain more acutely than any ... Read More

Needs-Based Segmentation is a Compelling Path to More Efficient Marketing

As we dig further into additional ways to group and divide up your customers and prospects, also known as segmentation, we at Actionable Research wish to touch on as many techniques and methods as possible, provided they are blog-friendly in terms of ... Read More

Why Most Companies Need a Whole Lot More Segmentation Marketing Research

You can’t miss the headlines, blog posts, and articles that are all telling you there is a deficiency in your life: you need to take more vitamin D, you need to drink more water, you need to spend less time ... Read More