If you follow our blog topics, you have seen a lot of information concerning the new paradigm of quick-hit market research. We believe, as a provider of marketing research services, it is important for us ... Read More

Product marketers and managers make the best decisions when they have consistent access to data and insights on their products and markets. Our experience has taught us the two most important components of ensuring your insights and market ... Read More

Our team at Actionable Research is very excited about this upcoming 2019 year. While every new year brings its own opportunities for renewal and progress, this year is special; for Actionable Research we are bringing ... Read More

The business of delivering primary market research insights is changing. As a 20-year market research veteran, I can testify to this and, most of the time, the changes are for the better. Big picture improvements in ... Read More

Based on our experiences working with large companies who have multiple market research stakeholders, I can say it is easy to see the challenge in distributing research results. One of our long-term clients ... Read More

The Trouble with Static Slides As marketing researchers, we know how challenging it can be to communicate marketing research insights, perhaps feeling this pain more acutely than any ... Read More

As we dig further into additional ways to group and divide up your customers and prospects, also known as segmentation, we at Actionable Research wish to touch on as many techniques and methods as possible, provided they are blog-friendly in terms of ... Read More

You can’t miss the headlines, blog posts, and articles that are all telling you there is a deficiency in your life: you need to take more vitamin D, you need to drink more water, you need to spend less time ... Read More

I remember when the Net Promoter Score, also known as NPS, came into view in 2004. As a marketing research firm specialized in customer loyalty measurement, my clients were asking if we were familiar with this new metric and how they can use it in ... Read More

Big Events That Happen to Customers are Most Likely to Cause Changes in Loyalty and are Critical for Tracking There has been debate over time as to how customers’ opinions and perceptions of the companies ... Read More