Continuing on in our brand measurement blog series, this week we explore how brand value is indeed company value, and how every company should concern itself to some degree with increasing the value that can be derived from its brand. Read More
Since the printing press made its debut onto the scene circa 1440, the value of a name or mark to distinguish your message or cooperative has steadily increased. In today’s digital marketplace, where impressions only require a source server, a network ... Read More
As a primary marketing research firm focused on product development and innovation research, we are often required to present stimuli to test new concepts in both quantitative and qualitative research environments. This is an absolute necessity in ... Read More
Earlier this year, we published a blog series based on forecasting, which generated quite a bit of discussion on a number of fronts. The main focus of the dialog centered on the need for more ... Read More
Throughout our series so far, we have discussed the many reasons to develop personas for more effective and efficient marketing and product management, and several elements of a tactical plan to create them. What we have ... Read More
New product or service development efforts often fall short of expectations. There are volumes of information written to address this problem, ranging from doing a more effective job of listening to customers ... Read More
This month's Quirk's featured an interesting and provocative (if you are a market researcher, we don't get out much) letter to PowerPoint, saying it may be time to end the relationship. Read More
