Price Elasticity Research – Quantitative Reasons to Believe
Price elasticity market research using conjoint can identify your strongest value proposition narratives or reasons to believe in your offering
Why a Needs-Based Segmentation is More Relevant than Ever
Primary Research developed needs-based segmentations are still relevant in the age of Big Data & can offer higher marketing communications efficiency
Find the 3 Core Elements of Your Product Narrative with Primary Research
Primary Marketing Research is an effective tool for increasing channel sales for better messaging and positioning of your unique selling proposition
Why Primary Marketing Research is Key for Increased Channel Sales
Primary Marketing Research is an effective tool for increasing channel sales for better messaging and positioning of your unique selling proposition
Clinical Diagnostics Marketing Research Projects that Move the Needle
Part I of a brief primer on which clinical diagnostics marketing research to perform for the best opportunity for instrument and test success
Segmentation Marketing Research must involve Engineering, R&D Teams
Creating attitudinal segmentation schemes is harder when technology advantages are big factors. Engineers and R&D staff are indispensable team members
Messaging and Positioning Marketing Research Hinges on Finding Meaning
Positioning marketing research designed to enable high quality messaging is all about finding what your product or service means to your customer.
Getting Narratives Right In Video Storytelling: 4 Pillars for Success
This article describes 4 critical steps to creating a successful storytelling video narrative – Actionable Research
Cloud Computing Mature + Competition = Need for Optimized Messages
Cloud computing is maturing and competition is increasing, cloud services providers who conduct their own primary marketing research will be most sucessful
Sermo’s What Physicians Want! Study: Drs Want More Clinical Value Data
Sermo study confirms physicians’ need clinical efficacy data before they will trial or switch to a new medical device or other medical product.