Eileen Lee

Recent Posts

The Time for Faster Marketing Research is Now

Every few years something comes along that fundamentally changes “business as usual”. For a short time, about 20 years ago, I would have signed on and asked Jeeves. Not long after that, I switched to asking ... Read More

Insights at Your Fingertips: Harnessing the Power of Social Media

Social media offers an opportunity to get real-time feedback into the mind of the consumer. The sheer number of regular internet users today is staggering. It is estimated that 88% of Americans are online, and of those, at least 8 out of 10 are using ... Read More

When Insights Aren’t Enough: How to Waste Your Marketing Research

In our last blog post, we defined marketing research insights as the application of human thought and reasoning to analyzed data. When conducted properly, research studies can lead to insights that are actionable, are able to be monetized, and enable ... Read More

Brands - Does Yours Measure Up?

Often when we think about a brand, we associate it with a physical product. On any given day, you can listen to your iPod while jogging across the street in a pair of Nikes to pick up some Jamba Juice. I don’t have to say that an iPod is an mp3 ... Read More

Concept Testing for A Product Change

The Benefits of Concept Testing

Geographic and Culture Impacts on Persona Development

When we talk about the importance of geography in market research, it is often in terms of segmentation. Common concerns include: where to initiate a product launch, open a new branch, or where and how to focus one’s marketing ... Read More

What Drives Consumer Purchasing Behaviors?

The motivations behind purchasing decisions are vital components of the buyer persona story. In order to develop and utilize effective buyer personas, we must know the motivations behind customer decisions. Read More

Product Limbo Can Ultimately Lead to Product Failure

This post is the fourth in a series on the 5 Common Flaws that Lead to Product Failure. To access the whole message, make ... Read More

Products Bashed by Consumers Lead to Failure

This post is the second in a series on the 5 Common Flaws that Lead to Product Failure. To access the whole message, make sure to read Read More