Every few years something comes along that fundamentally changes “business as usual”. For a short time, about 20 years ago, I would have signed on and asked Jeeves. Not long after that, I switched to asking ... Read More
Social media offers an opportunity to get real-time feedback into the mind of the consumer. The sheer number of regular internet users today is staggering. It is estimated that 88% of Americans are online, and of those, at least 8 out of 10 are using ... Read More
In our last blog post, we defined marketing research insights as the application of human thought and reasoning to analyzed data. When conducted properly, research studies can lead to insights that are actionable, are able to be monetized, and enable ... Read More
Often when we think about a brand, we associate it with a physical product. On any given day, you can listen to your iPod while jogging across the street in a pair of Nikes to pick up some Jamba Juice. I don’t have to say that an iPod is an mp3 ... Read More
When we talk about the importance of geography in market research, it is often in terms of segmentation. Common concerns include: where to initiate a product launch, open a new branch, or where and how to focus one’s marketing ... Read More
The motivations behind purchasing decisions are vital components of the buyer persona story. In order to develop and utilize effective buyer personas, we must know the motivations behind customer decisions. Read More
