Jeff Reynolds

Recent Posts

Market Research is Catching Up to the Mobile Revolution

The Mobile Revolution Whether you like it or not, the reality is we live in a mobile world. Long gone are the days when the phone was attached by a long ... Read More

Tracking - The Swiss Army Knife of Market Research

When it comes to market research, there are a few methodologies that are tried-and-true, work within a number of industry verticals, and are generally useful skills to have. ... Read More

Attitudinal Segmentation - It's How Your Customers See the World

To round out our blog series on segmentation, we are focusing today on attitudinal segmentation. This topic is a third layer deep as far as segmentation goes, and, along with ... Read More

Demographic & Firmographic Segmentation

So far we have covered geographic segmentation and Read More

Your Sales Representatives Are Not Researchers

Stop me if you’ve heard this before: “We know what our customers want because our sales reps are in close touch with them.” Sales reps are valuable sources of information. ... Read More

The Importance of Competitive Satisfaction Measurement

Let me ask you some questions: Are your customer satisfaction programs making a difference? How do you know? What attributes are you measuring? How are you measuring ... Read More

Making Customer Experience Measurement Actionable

This quarter we have been focusing on customer satisfaction and loyalty, described these days as the ‘Customer Experience’. We’ve learned the importance of the experience ... Read More

Why Continuous Customer Experience Tracking Makes a Difference

“As the Internet has sped up the consumer experience, customer expectations are higher.” – Greg Gianforte Read More

Is Insight Streamer Right for Your Marketing Research Needs?

If you've been reading our blog, you know that Insight Streamer is our new semi-self-service, hybrid research platform designed to give you the insights you need quickly and ... Read More

There's Still a Place for Traditional Marketing Research

We have been talking quite a bit recently about a shift in the market research world to a quick-hit, singular focus research paradigm ( Read More