Jeff Reynolds

Recent Posts

There's Still a Place for Traditional Marketing Research

We have been talking quite a bit recently about a shift in the market research world to a quick-hit, singular focus research paradigm (Insight ... Read More

Charts & Graphs ≠ Insights

As I write this I am reminded how I felt the first time I took live data and made a chart out of it for a client (a long Read More

Why Survey Fielding Tools Alone Are Insufficient

In a recent survey by Actionable Research, only 10% of those who survey professionals (doctors, dentists, etc.) have never Read More

4 Tips for Quality Qualitative Research Questions

To ensure your qualitative studies are a success, it’s important to make sure that you cover all of your goals and objectives within your interviews or groups. Sounds simplistic, right? Why ... Read More

Screening: How to Recruit Great Qualitative Candidates

Qualitative research is a very useful methodology for an in-depth understanding of a number of questions, especially when it comes to product development, whether it be for an existing product with incremental changes or a novel product that will ... Read More

Choosing Your Concept Testing Audience

To Pay or Not to Pay Survey Respondents - How to Decide

The Big Question When designing research, there are a number of decisions to be made. In addition to methodology choices and sampling concerns, the issue of ... Read More

Persona Development: Who Buyers Are

You might think knowing who your buyers are is very straightforward, and you would not be alone. Although every company has a basic understanding of their target audience (young/old, male/female, married/single, industry type, etc.), truly ... Read More

Garbage In/Garbage Out: Your Forecast Output is Only as Good as Your Inputs

Proper, realistic forecasting that appropriately estimates true adoption and revenue has been the holy grail of marketing departments since Henry Ford started mass producing vehicles for the common man. Read More