Katie

Recent Posts

It’s Alive! Dashboarding for Interactive Marketing Research Results

Katie
by Katie
The world has gone digital. Period. Those of us with desktop printers and file cabinets can fight it all we want, but the fact is, paper has long since become a medium of the past. Local and online access to every ... Read More

Geographic Segmentation 101 - It's Where Your Customers Are

Katie
by Katie
Defining Geographic Segmentation As we begin to delve into the realm of segmentation marketing research, perhaps the most basic of all segmentations to explore is ... Read More

Retail Customer Experience Case Study

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by Katie
The Challenge How does one of the largest companies in the world take on the challenge to encourage girls to dream, grow, aspire, create ... Read More

Customer Satisfaction is Not Customer Loyalty, Neither is Loyalty Necessarily Satisfaction

Katie
by Katie
 As we dive into our blogging series on customer experience research, it’s important to begin by distinguishing ... Read More

What ARE Marketing Insights?

Katie
by Katie
In the world of marketing today, the term ‘insights’ has become something of a buzzword. And like most buzzwords, has lost a bit of its original meaning and intent. So as we dive into our newest blog series on Marketing ... Read More

Surprising Results Can Provide Meaningful, Actionable Insight

Katie
by Katie
Sometimes the message we don’t want to hear is the one that spurs us to action. Our client discovered this uncomfortable but necessary fact firsthand at the conclusion of their first brand measurement study after years ... Read More

Audience Engagement in Brand Measurement

Katie
by Katie
As we dive into the idea of brand, it is important to remember that if brand value is measured the right way, it will enable marketing and product development results that far exceed any investment made in the brand ... Read More

Happy Thanksgiving from Actionable

Katie
by Katie
Thanksgiving has always been my favorite holiday. Read More

The Four Dimensions of Concept Testing: Dimension 3 - Adoption Velocity

Katie
by Katie
Our Concept Testing blog series continues today with a look at the third of the four dimensions of concept testing – Adoption Velocity. Read More

The Four Dimensions of Concept Testing: Dimension 1 – Problem Urgency

Katie
by Katie
Concept Testing As defined very succinctly and intentionally narrowly in the first blog of our ... Read More