The world has gone digital. Period. Those of us with desktop printers and file cabinets can fight it all we want, but the fact is, paper has long since become a medium of the past. Local and online access to every document and file we have ever ... Read More

Defining Geographic Segmentation As we begin to delve into the realm of segmentation marketing research, perhaps the most basic of all segmentations to explore is geographic. In its simplest form, ... Read More

The Challenge How does one of the largest companies in the world take on the challenge to encourage girls to dream, grow, aspire, create and imagine? That was the mission of ... Read More

As we dive into our blogging series on customer experience research, it’s important to begin by distinguishing between two ways the customer ... Read More

In the world of marketing today, the term ‘insights’ has become something of a buzzword. And like most buzzwords, has lost a bit of its original meaning and intent. So as we dive into our newest blog series on Marketing Insights, it seemed a good ... Read More

Sometimes the message we don’t want to hear is the one that spurs us to action. Our client discovered this uncomfortable but necessary fact firsthand at the conclusion of their first brand measurement study after years of declining business. Read More

As we dive into the idea of brand, it is important to remember that if brand value is measured the right way, it will enable marketing and product development results that far exceed any investment made in the brand measurement process. The first of ... Read More

Thanksgiving has always been my favorite holiday. Read More

Our Concept Testing blog series continues today with a look at the third of the four dimensions of concept testing – Adoption Velocity. Read More

Concept Testing As defined very succinctly and intentionally narrowly in the first blog of our Concept Testing series, a concept ... Read More