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Author: Katie

It’s Alive! Dashboarding for Interactive Marketing Research Results

Learn More About the Benefits of Dashboard Reporting

Geographic Segmentation 101 – It’s Where Your Customers Are

Grouping Your Audience Based to Improve Your Marketing Efforts

Black Friday Nears: Fast, Fun and Factual Stats

Fun Facts for you as the Major Shopping Holiday Draws Closer

Retail Customer Experience Case Study

Customer Experience Research in Action – Tracking for the Retail Industry

Customer Satisfaction is Not Customer Loyalty, Neither is Loyalty Necessarily Satisfaction

Explore the Difference Between the Two and the Methods Behind Customer Satisfaction and Loyalty Research

What ARE Marketing Insights?

Defining the Ever Popular Buzzword

Surprising Results Can Provide Meaningful, Actionable Insight

A Case Study Where Less-Than-Exciting News Lead to Actionable Results

Audience Engagement in Brand Measurement

Improve Audience Engagement through Brand Measurement

Happy Thanksgiving from Actionable

Fun Facts from a Foodie

The Four Dimensions of Concept Testing: Dimension 3 – Adoption Velocity

Actionable Research takes an extensive look at concept testing through four dimensions. Here we discuss the third of four dimensions, adoption velocity.

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