Krystyn Contero

Recent Posts

5 Signs You're Not Working With The Right Research Experts

If you saw our blog last week on working with research experts, you may already be working with a market research consultancy, and yet you still may be asking yourself, “how ... Read More

6 Warning Signs You Need to Call the Research Experts

As a product marketer, manager, senior executive or product engineer, you need to have solid insight into what makes your markets and customers ... Read More

Dashboard Reporting Makes Greater Collaboration Possible

Collaboration Picture this – our research team has just wrapped up a long custom research project. We have ... Read More

Uses of Segmentation

Segmentation Research is Complete – The Next Step Segmentation research will tell you a great deal about your customers. Performed correctly and ... Read More

Behavioral Segmentation - It's What Your Customers Do

Defining Behavioral Segmentations Behavioral and transactional segmentation looks at the habits of your customers to determine useful groupings which may then be used for ... Read More

Black Friday Nears: Fast, Fun and Factual Stats

Are you part of the 2% of Americans who have already completed their holiday shopping for the year? I’m certainly not. Read More

Recommended Intervals Between Customer Experience Studies

The customer experience is a crucial aspect of business/product success. Whether your company serves the B2C or B2B market, customer experience impacts your new and recurring ... Read More

Utilizing Quick-Hit Research for Brand Measurement & Tracking

Companies that offer consumer products and services rely, to a large extent, on repeat business from their customers. Using tracking studies as a way to gauge current results ... Read More

Quick-Hit Research for Digital Technology

Digital technology is known for its rapid advancement. Companies in the industry are constantly making incremental changes to their products in order to keep up with the ... Read More

Quick-Hit Research for Medical and Dental Fields

The following case study is an example specifically from the medical field. We’ve discovered that the quick-hit research model also works exceptionally well in the dental ... Read More