This quarter we’re sharing the concrete benefits of Insight Streamer LifeCycle, our micro survey solution that follows a product from initial idea to product refinement, and beyond. Read More
Our team has been on a mission to provide concrete examples of the benefits of our service Insight Streamer LifeCycle. Designed to follow your product from upstream to downstream, Insight Streamer LifeCycle is a series of micro surveys developed to ... Read More
If you saw our blog last week on working with research experts, you may already be working with a market research consultancy, and yet you still may be asking yourself, “how do I know I am working with the ... Read More
As a product marketer, manager, senior executive or product engineer, you need to have solid insight into what makes your markets and customers tick. While there are sources ... Read More
Collaboration Picture this – our research team has just wrapped up a long custom research project. We have prepared a report with tons of great ... Read More
Segmentation Research is Complete – The Next Step Segmentation research will tell you a great deal about your customers. Performed correctly and thoroughly, segmentation research will ... Read More
Defining Behavioral Segmentations Behavioral and transactional segmentation looks at the habits of your customers to determine useful groupings which may then be used for other purposes, including ... Read More
The customer experience is a crucial aspect of business/product success. Whether your company serves the B2C or B2B market, customer experience impacts your new and recurring sales. At a time when anyone ... Read More
