Brands and Rebranding Branding boils down and relates the essential story of your company. For your audience, branding represents the ‘why’ behind your products or services. Read More
Brand Performance Brand measurement is all about understanding how the world perceives your brand. Brand performance focuses on how well your product or service actually does the job you purport it to do. Read More
Name Connection When we conduct brand measurement research, evaluating name connection is a staple of each study. Name connection measures how strongly your target audience relates your brand with your product or service. Name connection ... Read More
Brand and Marketing: Two Peas in a Pod Like peas and carrots, brand and marketing go hand-in-hand. In some cases, the two terms are written together; Brand Marketing. Think McDonald’s and “the golden arches”. We all recognize them, even ... Read More
Brand communicates the values and motivations of a company. It represents the emotional and practical drivers of purchase decisions for customers. With such a significant opportunity for influence, it’s critical to analyze the messaging and ... Read More
Each year on December 31st we say our goodbyes to the current year and, with great anticipation, usher in the new year - counting down by the second. Read More
The Four Dimensions of Concept Testing in a Nutshell As we move to the fourth and final dimension of concept testing in this week’s article, let’s briefly recap the Actionable Concept ... Read More
On this All Hallows’ Eve, we take a break from our Concept Testing blog series to give you some quick, fun facts about this night of great celebration. Read More
