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Author: Nina Merchant

Concept Testing through Quantitative Research

Learn more about the quantitative research methods Actionable Research can employ for a concept testing study.

Understanding Developing Markets through Marketing Research

Utilize marketing research to get a better understanding of consumers within developing markets.

Maintaining and Refreshing Personas

What comes after persona development? How do you plan to keep your personas up-to-date?

Taking Inventory: Get the Most Out of Your Data

Using Market Research and Analytics to Create Personas

Design Survey Questions to Increase the Value in Analysis

Do Marketing Research Like A Boss: Plan your survey to get intentional data.

Product Development and Adoption Modeling: Forecasting Product Success

Product Development and Adoption Modeling: What are they? How are they different? Do your business need them? Let us help you figure it out!