As described through this series, concept testing is the process of evaluating, understanding (and sometimes predicting) consumer response and reaction to a proposed new product or service. The ... Read More

Often companies that create products for consumers in several countries have a wealth of understanding about customers in their home country (or a small collection of countries), but know less about their customers abroad. Being unfamiliar with their ... Read More

Throughout our blog series on personas, we have effectively covered the development process from data collection to successful utilization. To wrap up the series, we address the importance of maintaining and refreshing personas. Read More

These days, many companies are dealing with an immense amount of data. They have website and social media analytics, sales data, and custom market research all strewn across different parts of their organizations. This data ... Read More

Quantitative custom surveys are a very powerful tool for companies seeking information about their customers. If data from these surveys is valid and reliable, companies can collect valuable information on what products and ... Read More

Companies are under pressure to consistently get it right when it comes to product development and market adoption. They are not only coping with internal pressures such as supply chain management and labor issues, but also ... Read More