If you saw our blog last week on working with research experts, you may already be working with a market research consultancy, and yet you still may be asking yourself, “how do I know I am working with the ... Read More
As a product marketer, manager, senior executive or product engineer, you need to have solid insight into what makes your markets and customers tick. While there are sources ... Read More
The business of delivering primary market research insights is changing. As a 20-year market research veteran, I can testify to this and, most of the time, the changes are for the better. Big picture improvements in ... Read More
The Mobile Revolution Whether you like it or not, the reality is we live in a mobile world. Long gone are the days when the phone was attached by a long cord that you use to have pull ... Read More
Based on our experiences working with large companies who have multiple market research stakeholders, I can say it is easy to see the challenge in distributing research results. One of our long-term clients ... Read More
Collaboration Picture this – our research team has just wrapped up a long custom research project. We have prepared a report with tons of great ... Read More
The world has gone digital. Period. Those of us with desktop printers and file cabinets can fight it all we want, but the fact is, paper has long since become a medium of the past. Local and online access to every document and file we have ever ... Read More
The Trouble with Static Slides As marketing researchers, we know how challenging it can be to communicate marketing research insights, perhaps feeling this pain more acutely than any ... Read More
Segmentation Research is Complete – The Next Step Segmentation research will tell you a great deal about your customers. Performed correctly and thoroughly, segmentation research will ... Read More
When it comes to market research, there are a few methodologies that are tried-and-true, work within a number of industry verticals, and are generally useful skills to have. One of those methods, the Swiss ... Read More
