How to Keep Your Marketing Research Insights Alive

The Trouble with Static Slides As marketing researchers, we know how challenging it can be to communicate marketing research insights, perhaps feeling ... Read More

Uses of Segmentation

Segmentation Research is Complete – The Next Step Segmentation research will tell you a great deal about your customers. Performed correctly and ... Read More

Tracking - The Swiss Army Knife of Market Research

When it comes to market research, there are a few methodologies that are tried-and-true, work within a number of industry verticals, and are generally useful skills to have. ... Read More

Attitudinal Segmentation - It's How Your Customers See the World

To round out our blog series on segmentation, we are focusing today on attitudinal segmentation. This topic is a third layer deep as far as segmentation goes, and, along with ... Read More

Behavioral Segmentation - It's What Your Customers Do

Defining Behavioral Segmentations Behavioral and transactional segmentation looks at the habits of your customers to determine useful groupings which may then be used for ... Read More

Demographic & Firmographic Segmentation

So far we have covered geographic segmentation and Read More

Needs-Based Segmentation is a Compelling Path to More Efficient Marketing

As we dig further into additional ways to group and divide up your customers and prospects, also known as segmentation, we at Actionable Research wish to touch on as many techniques and methods as possible, provided ... Read More

Geographic Segmentation 101 - It's Where Your Customers Are

by Katie
Defining Geographic Segmentation As we begin to delve into the realm of segmentation marketing research, perhaps the most basic of all segmentations to explore is ... Read More

Why Most Companies Need a Whole Lot More Segmentation Marketing Research

You can’t miss the headlines, blog posts, and articles that are all telling you there is a deficiency in your life: you need to take more vitamin D, you need to drink more ... Read More

Your Sales Representatives Are Not Researchers

Stop me if you’ve heard this before: “We know what our customers want because our sales reps are in close touch with them.” Sales reps are valuable sources of information. ... Read More