Needs-Based Segmentation is a Compelling Path to More Efficient Marketing

As we dig further into additional ways to group and divide up your customers and prospects, also known as segmentation, we at Actionable Research wish to touch on as many techniques and methods as possible, provided ... Read More

Geographic Segmentation 101 - It's Where Your Customers Are

by Katie
Defining Geographic Segmentation As we begin to delve into the realm of segmentation marketing research, perhaps the most basic of all segmentations to explore is ... Read More

Why Most Companies Need a Whole Lot More Segmentation Marketing Research

You can’t miss the headlines, blog posts, and articles that are all telling you there is a deficiency in your life: you need to take more vitamin D, you need to drink more ... Read More

Your Sales Representatives Are Not Researchers

Stop me if you’ve heard this before: “We know what our customers want because our sales reps are in close touch with them.” Sales reps are valuable sources of information. ... Read More

Making the Net Promoter Score Actionable for Customer Experience Measurement

I remember when the Net Promoter Score, also known as NPS, came into view in 2004. As a marketing research firm specialized in customer loyalty measurement, my clients were asking if we were familiar with this new ... Read More

The Importance of Competitive Satisfaction Measurement

Let me ask you some questions: Are your customer satisfaction programs making a difference? How do you know? What attributes are you measuring? How are you measuring ... Read More

Customer Experience Measurement is Actionable When it is Event-Driven, Says Science

Big Events That Happen to Customers are Most Likely to Cause Changes in Loyalty and are Critical for Tracking There has been debate over time as to how customers’ ... Read More

Black Friday Nears: Fast, Fun and Factual Stats

Are you part of the 2% of Americans who have already completed their holiday shopping for the year? I’m certainly not. Read More

Retail Customer Experience Case Study

by Katie
The Challenge How does one of the largest companies in the world take on the challenge to encourage girls to dream, grow, aspire, create ... Read More

Making Customer Experience Measurement Actionable

This quarter we have been focusing on customer satisfaction and loyalty, described these days as the ‘Customer Experience’. We’ve learned the importance of the experience ... Read More