The customer experience is a crucial aspect of business/product success. Whether your company serves the B2C or B2B market, customer experience impacts your new and recurring sales. At a time when anyone ... Read More
As we dive into our blogging series on customer experience research, it’s important to begin by distinguishing between two ways the customer ... Read More
In the 1940s, Dr. Edwards Deming introduced the world to the wonders of “statistical quality control”, bringing his work to post-World War II Japan in 1950. That time marked the beginning of that ... Read More
Companies that offer consumer products and services rely, to a large extent, on repeat business from their customers. Using tracking studies as a way to gauge current results in relation to past performance ... Read More
Digital technology is known for its rapid advancement. Companies in the industry are constantly making incremental changes to their products in order to keep up with the competition. Read More
The following case study is an example specifically from the medical field. We’ve discovered that the quick-hit research model also works exceptionally well in the dental industry. Read More
Gee, Must Be Nice, B2C Most quick-hit research solutions are designed for the B2C industry. It’s easy to understand why – consumer audiences are far easier to reach, making sampling and incentive costs ... Read More
Speed The most obvious benefit of quick-hit research is the timely return of research data. Traditional custom research comes with a pretty serious time commitment, as most ... Read More
If you've been reading our blog, you know that Insight Streamer is our new semi-self-service, hybrid research platform designed to give you the insights you need quickly and affordably. If you'd wondered ... Read More
