If you follow our blog topics, you have seen a lot of information concerning the new paradigm of quick-hit market research and Insight Streamer, Actionable Research’s new service offering to help meet these ... Read More
We have been talking quite a bit recently about a shift in the market research world to a quick-hit, singular focus research paradigm (Insight ... Read More
Lists Are Not the Answer As a marketer, I’m no stranger to the subject line, “Do you need contacts in X industry?” It must come through my inbox at ... Read More
Every few years something comes along that fundamentally changes “business as usual”. For a short time, about 20 years ago, I would have signed on and asked Jeeves. Not long after that, I switched to asking ... Read More
Since its start nearly 100 years ago, marketing research has gone through several big changes, few as significant as that for which we are poised currently. Looking back nearly 50 years, the implementation ... Read More
If you have been involved in either commissioning or executing qualitative research, the question has almost certainly come up: Should we do focus groups or one-on-one interviews? Below are the 5 most important questions to answer before you make your ... Read More
In my previous post “6 Tips for Effective Focus Group Moderation,” I addressed the factors and tips necessary to ensure focus group success. Once you have ... Read More
