Concept testing projects help our clients to receive insights on the following objectives:
Concept testing involves several steps, including determining the target audience for the research, understanding any large segmentations of the audience based on usage and buying behaviors and attitudes surrounding the value proposition of the product under test. Actionable Research focuses on the following elements to determine these key parameters:
Actionable Research has a strategically designed process to test concepts, which offers insights into the following:
Contact us for a more detailed view of our concept testing methodology and how it can specifically meet your needs.
Actionable Research has conducted concept tests in nearly every specialty area. Among the most notable concept tests:
Consumer and Business Services
To learn more about these services, or our research recommendations for your specific needs, contact us.