Actionable Research understands that consumer goods are at the core of traditional marketing research worldwide.

It is hard to be entirely unique in a sea of research firms focused on consumer goods. The Actionable Approach of beginning with the end in mind and is about the subject people who make up the target audience, nothing else.


Knowing Your Customer and Product

Actionable Research regularly conducts marketing research for consumer goods through:

  • Concept and field testing
  • Customer loyalty and likelihood of switching
  • Price elasticity and adoption modeling
  • Brand measurement, tracking and brand extensibility
  • Complex audience segmentations, including attitudinal
  • Voice of the customer qualitative and quantitative


Contact Us

To learn more about our services, or our research recommendations for your specific needs, contact us.