What Knowing the Oral Care Market Means

Through direct involvement in the dental industry for nearly two decades, Actionable Research has custom research experience that allows our dental and oral health clients to sidestep learning curves. Projects involving nearly all facets of the delivery of oral health care have been covered by Actionable Research, including consumables, capital equipment, technology and software platforms and ancillary services.

Actionable Research gathers insights that create opportunities for real marketing and product performance improvement in each of the following areas:

  • Dentist debriefings, both qualitative and quantitative
  • Specialist engagements, including orthodontists, periodontists, endodontists, prosthodontists, oral surgeons and others
  • Practice decision-making dynamics for a variety of product areas
  • RDH, RDA and office staff engagement level with different product areas
  • Patient-Dentist and Patient-RDH/RDA dynamics

Research Project Types

Actionable Research regularly serves a marquis list of clients with research requirements that span from product birth to lifecycle management:

Price Elasticity and Demand Market Research - Projects that allow Actionable Research to develop choice-based instruments designed to discern most important features, capabilities and claims, Price Elasticity and Optimal Future Pricing.

ClaimSort and Primary Value Determination - Projects involving concept tests, comparatives to competition, category decision making, and positioning and messaging.

Brand Measurement and Loyalty Tracking - Actionable Research has been developing specific customized brand value models for 15 years, along with operationally focused customer loyalty and voice of the customer research methods.

Customized Actionable Segmentations - Segmentations based on behaviors, practice attributes and demographics, and most important, attitudes regarding your product and related concerns.


Contact Us

Dental and Oral Health marketing research is much better when it is Actionable Research. Contact Actionable today to learn more about how we help with your specific project.