Should I Perform Focus Groups or IDIs?

This white paper will offer you answers to the following questions related to whether a group format or one-on-one interview format is best for your qualitative research effort:

• What impact does my participant population have on which format to choose?
• How does the nature of the questions I need answered affect my format decision?
• How can I minimize the issues associated with destructive interference?

Please fill out the brief form to the right and you will immediately be redirected to the download page.