Should I Perform Focus Groups or IDIs?

5 Questions to Answer Before Making Your Decision


This white paper will offer you answers to the following questions related to whether a group format or one-on-one interview format is best for your qualitative research effort:

  • What impact does my participant population have on which format to choose?
  • How does the nature of the questions I need answered affect my format decision?
  • How can I minimize the issues associated with destructive interference?

Please fill out the brief form to the right and you will immediately be redirected to the download page.

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