Insight Streamer is designed for the speed of business, and for today’s need for continuous insight gathering, and was designed using feedback from our customers to provide insights on time and on budget.
Insight Streamer pricing is based on project and audience type. Shorter projects means less time programming and analyzing, which ultimately lowers the project costs.
While full scope, primary research is essential for many inquiries, there are many other opportunities for shorter sets of answers, and while budget is always a concern, timing is nearly equally a concern. Often a primary research effort is forgone due to time constraints.
Insight streamer can deliver analyzed and reported results in as little as two weeks, depending on the audience to be sampled and how challenging they are to find. More challenging audiences can require as many as three weeks to fulfill, extending the insight streamer project to 4 ½ weeks.
The way marketing research professionals rate the difficulty of achieving a number of complete surveys is based on audience size and incidence. These two factors will determine how long it takes to gather your sample.
Audience size: the total number of people who are in your audience. If that group is women in the US, it is about 160 million. If it is endodontists, it is closer to 2,500.
Incidence: the percent of the people above who would qualify for your survey. If it is women over 65, that number above drops to 12.8 million; if it is endodontists who do more than 75 root canals a month, the number above drops to under 250. You can see how trying to get 100 completed surveys from endodontists who do that many root canals may take a long time (like forever). You get the idea.
Insight Streamer allows for up to three screening criteria, provided the incidence among the sampled population is greater than 35% for consumer samples, and over 50% for business to business samples. Professional samples (clinicians of all kinds, accountants, etc.) are handled on a case by case basis. If you are not sure how your target audience stacks up, contact us, we will let you know pronto.
Still Need a Full-Scale Primary Research Effort?