Insight Streamer by Actionable Research is designed to provide accelerated and affordable, actionable marketing research insights for today's pace of intelligence gathering.
It is important to note that not every new primary research project will fit into Insight Streamer's sweet spot. Here are a few guidelines to help you know when a project is a good fit for Insight Streamer:
Insight Streamer projects are single methodology projects that include 10-12 questions (not including screener questions) and are designed to offer a guided self-service experience for the following project types:
Types of Projects
Awareness, Attitudes and Usage
Satisfaction and Loyalty
Additional Question Types Within Insight Streamer
Organization-Specific Questions (Firmographics)
Audience Recruitment and Engagement
Analysis & Reporting
Full Scale, Custom Primary Research is Still Important
Sometimes, there is a need to ask many more questions regarding a particular subject, be it a more detailed product design inquiry, a discrete choice exercise such as conjoint, or a more omnibus study to capture the state of a marketplace or consumer trend.
Other times, the audience is just too challenging to engage for such a short list of questions, and this justifies the integration of more than one Insight Streamer methodology into a single project.
While we all yearn for the day when we can dictate our research needs to our robotic assistant who will carry our our every task (and we are working on this too!), our market research efforts aren't quite ready for this kind of automation just yet. Let us help you with