Insight Streamer is designed for robust access to your audiences. Through access to more than 5 million panelists covering more than 10 countries (with more on the way), both B2C and B2B samples can be acquired in a little as 2 days.
Business to Consumer (B2C) Audiences
Business to Business (B2B) Audiences
Narrowing Your Criteria
The way marketing research professionals rate the difficulty of achieving a number of complete surveys is based on audience size and incidence. These two factors will determine how long it takes to gather your sample.
Audience size is the total number of people in your audience. If that group is women in the US, it is about 160 million. If it is endodontists in the US, it is closer to 2,500.
Incidence is the percent of the people above who would qualify for your survey. If it is women in the US over 65, You can see how trying to get 100 completed surveys from endodontists who do that many root canals may take a long time (like forever).
Insight Streamer allows for up to three screening criteria, provided the incidence among the sampled population is greater than 35% for consumer samples, and over 50% for business to business samples. Professional samples (clinicians of all kinds, accountants, etc.) are handled on a case by case basis. If you are not sure how your target audience stacks up, contact us, and we will let you know pronto.