Your Role

You are responsible for measuring the emotional connection your customers have with your brand. You gather data from your target audience to gain an understanding of their reactions to your marketing, your advertising, and to the product itself, and you translate that information into a workable and effective business plan.

Both your marketers and your developers turn to you for insights into your audience. You work closely with your market strategists and advertising team, informing them about how to ensure messaging best resonates within these target groups. You supply R&D with the information needed to develop the products that fulfill the most pressing, unmet consumer needs.

Your unique position makes you an essential hub in your organization. You are not only responsible for staying up to date on current customer data, but also the latest and greatest in market research techniques and technologies, making you the ‘go to’ source in your company.


How We Add Value

You need data that can be converted into actionable insights for the teams you support. We know your market intimately and can work as an extension of your internal team, gathering data and producing insights into the unique human element that defines your customer. Specific reactions to the questions that drive development and marketing decisions within your organization. Zeroing in on the exact segments of the population that define your market.

From quick-hit, single objective studies to full brand analysis and multi-country conjoint, we have you covered. Whether an online survey, in-depth interviews, or focus groups, our team is ready to design and execute the research that provides you with the answers you need, such as:

  • A persona development study that employs both one-on-one conversations and an online survey to determine user needs and key emotional buying factors;
  • A domestic-based segmentation survey to better refine and define your target audience;
  • A MaxDiff testing brand messaging effectiveness;
  • An AAU study that incorporates the essential components of brand awareness – knowledge and awareness, purchase habits and loyalty, and beliefs and intentions.


Resources for Insights/Market Research Manager