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What Recommendation Optimization Does For Our Clients

Recommendation Optimization enables our clients to understand more about health care professionals who are recommending their products, such as:

  • Internal committees charged with product decisions in a hospital or ambulatory care environment
  • Procurement staff
  • Patients

This methodology also provides insight to the factors behind their recommendations, such as:

  • The process of decision making
  • Core components which distinguish the last products standing
  • Key points of value for their product or service
  • Communication styles, narratives and stories used for patient recommendations

 

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How Recommendation Optimization Works

Actionable Research applies qualitative methods in the form of one on one interviews with quantitative surveys (for patient oriented recommendations) to ascertain the following:

For Clinicians and HCPs:

  • Understand the decision making process they personally underwent concerning the targeted product (diagnostic, therapy or other)
  • Pinpoint the key decision criteria
  • Gather additional insights

For Patients or Other Stakeholders:

  • Determine level of understanding and involvement in decision criteria
  • Discover hierarchy of needs and role of Clinician or HCP in informing their decisions
  • Gather additional insights

 

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Our Recommendation Optimization Experience

Recommendation Optimization has been applied in the following past project work:

  • Discovering decision criteria and desired future features and capabilities for ICDs and CRT(electrophysiologists and cardiologists)
  • Determining the capabilities that define effective collaboration in radiology between radiologists and physician and surgical specialties
  • Understanding homeopathic remedies’ roles in treating children’s discomfort
  • Understanding dentists’ most effective recommendation methods for power toothbrushes
  • Discovering HR administrators’ most desirable features and services associated with financial services and payroll providers

 

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To learn more about these services, or our research recommendations for your specific needs, contact us.