Segmentation

What Loyalty Tracking Does For Our Clients

What Segmentation Does For Our Clients

Segmentation methods help our clients to target their product development and marketing efforts to a specific audience or group, or find audiences who are particularly interested in our clients’ products or services.

Actionable Research focuses on the following types of segmentations:

  • Behavioral
  • Practice metric
  • Demographic
  • Psychographic
  • Needs-based
How Loyalty Tracking Works

How Segmentation Works

Actionable Research uses the following steps as part of our segmentations methodology:

  • Deep exploratory interviews with clients
  • Qualitative interviews with audience members
  • A quantitative survey designed to sort respondents in accordance with hypothesized criteria
Our Loyalty Tracking Experience

Our Segmentation Experience

Actionable Research clients have utilized our segmentation methodologies on the following type of projects:

  • RF ablation instrument use – orthopedic surgeon
  • Homeopathic remedy recommenders and users
  • Orthodontists – aligner users
  • General dentists – cement users
  • Cardiothoracic surgeons – users of minimally invasive techniques
  • Consumers who use homeopathic remedies and natural supplements
  • Consumers who are experiencing hair loss
  •  

Digital Technology and Consumer Products and Services

  • Consumers who create edit and share video
  • Businesses who use payroll services 
Contact-Actionable Research

Contact Us

To learn more about these services, or our research recommendations for your specific needs, contact us.

Segmentation Methods - Actionable Research

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