Actionable Research understands that travel and recreation is about the things we do to relax, refresh and get away from what we do for a living. It includes family, friends, fun, faith and often is deeply emotionally connected to those who do the traveling. Actionable Research also understands these emotional connections can change with age and define different things for the traveler at different times.


An Effective Space for Research

Actionable Research specializes in both qualitative and quantitative research to achieve, among others, the following objectives:

  • Target audience determination
  • Persona development
  • Assess customer loyalty
  • Brand measurement and tracking
  • Audience segmentations, including attitudinal
  • Product and service development, and concept testing


Contact Us

To learn more about our services, or our research recommendations for your specific needs, contact us.