filling the gap
Insight Streamer is designed for the new normal of marketing research; more frequent insight gathering coupled with researcher guidance on methodology and execution.
Full profile, custom primary research is still efficient for some projects. It requires the least effort on the research client's behalf, but comes at a higher overall project cost than Insight Streamer's fast turnaround, lower cost profile.
Self-service online tools for surveys offer little guidance in the way of best practices, and require significant effort to properly conduct primary research.