Messaging and Positioning are the bedrock of product marketing. Where the concept test and adoption modeling are about product appeal, messaging and positioning research is about the spot a product or service carves out in the mind of the prospect.
Messaging and positioning research provides the following insights:
Messaging and positioning research is almost always qualitative at the outset. It is very challenging to understand how a product or service affects a person without an interactive dialog, at least to start.
The components are as follows:
Actionable Research has performed this service for on a variety of projects, such as:
Medical and Dental:
Digital Technology and Consumer Products and Services:
To learn more about these services, or our research recommendations for your specific needs, contact us.