These research services are designed to provide insight into product development, product marketing and business development decisions. Pricing research and adoption modeling are listed together because they are typically related to one another; our clients rely on Actionable Research to collectively make billions of dollars’ worth of decisions annually. Among the core insights obtainable through this methodology:
Depending on the project objectives, services of this nature may or may not include qualitative research components, such as focus groups or one-one interviews. If qualitative research is included prior to performing quantitative components, the first phase can define the quantitative research and product details to be considered; or, if qualitative is used as a follow-up to quantitative research, it can illuminate findings to inform product marketing and positioning efforts.
Quantitative efforts include several different methods for providing product configuration choices and include can include not only features, but also capabilities and claims (such as outcome-related claims and degrees of validation of these claims). These methods include Choice-Based Conjoint, Adaptive Choice-Based Conjoint, MaxDiff and others.
Our Price Elasticity and Adoption Modeling methodology has been widely applied for various projects:
Medical and Dental Projects
Digital Technology and CPS Projects have included:
All projects of this nature can be delivered in their local markets in the US, EU, APAC and Latin America, as well as in several emerging economies in the Middle East and Africa.
To learn more about these services, or our research recommendations for your specific needs, contact us.