Actionable Research provides innovative primary marketing research services that give you the essential information for product development, branding, messaging and positioning and marketing efforts.
Throughout our series so far, we have discussed the many reasons to develop personas for more effective and efficient marketing and product management, and several elements of a tactical plan to...Read more
In recent years, many companies have put an emphasis on the persona development process as we look for new and more effective ways to reach out to our customer base. There is a slew of step-by-step...Read more
When we talk about the importance of geography in market research, it is often in terms of segmentation. Common concerns include: where to initiate a product launch, open a new branch, or where and...Read more