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The Four Dimensions of Concept Testing Continuing on our concept testing research discussion - as a reminder, we look at four very important components when testing a new concept...Read more
Concept Testing As defined very succinctly and intentionally narrowly in the first blog of our Concept Testing series, a concept test is the presentation of an idea, new technology, approach, or...Read more
Earlier this year, we published a blog series based on forecasting, which generated quite a bit of discussion on a number of fronts. The main focus of the dialog centered on the need for more...Read more