Actionable Research provides innovative primary marketing research services that give you the essential information for product development, branding, messaging and positioning and marketing efforts.
Name Connection When we conduct brand measurement research, evaluating name connection is a staple of each study. Name connection measures how strongly your target audience relates your brand with...Read more
Often when we think about a brand, we associate it with a physical product. On any given day, you can listen to your iPod while jogging across the street in a pair of Nikes to pick up some Jamba...Read more
Continuing on in our brand measurement blog series, this week we explore how brand value is indeed company value, and how every company should concern itself to some degree with increasing the value...Read more
Brand and Marketing: Two Peas in a Pod Like peas and carrots, brand and marketing go hand-in-hand. In some cases, the two terms are written together; Brand Marketing. Think McDonald’s and “the golden...Read more