Actionable Research provides innovative primary marketing research services that give you the essential information for product development, branding, messaging and positioning and marketing efforts.
The motivations behind purchasing decisions are vital components of the buyer persona story. In order to develop and utilize effective buyer personas, we must know the motivations behind customer...Read more
You might think knowing who your buyers are is very straightforward, and you would not be alone. Although every company has a basic understanding of their target audience (young/old, male/female,...Read more
As our series on persona development activities and the research required for supporting these efforts unfolds it has become clear there are some misperceptions regarding segmentations and personas....Read more