Actionable Research provides innovative primary marketing research services that give you the essential information for product development, branding, messaging and positioning and marketing efforts.
In contrast to quantitative research studies, which are often designed with a pre-formed hypothesis in mind, qualitative research studies are developed from a pretty open mindset. Qualitative...Read more
Qualitative research is a very useful methodology for an in-depth understanding of a number of questions, especially when it comes to product development, whether it be for an existing product with...Read more
In countless meetings and conference calls to discuss potential research projects, one of the most common questions I receive is, “Should I do focus groups or a survey for this project?” or, “Are...Read more
Social media offers an opportunity to get real-time feedback into the mind of the consumer. The sheer number of regular internet users today is staggering. It is estimated that 88% of Americans are...Read more