Messaging and Positioning are the bedrock of product marketing. Where the concept test and adoption modeling are about product appeal, messaging and positioning research is about the spot a product or service carves out in the mind of the prospect.
Messaging and positioning research provides the following insights:
Messaging and positioning research is almost always qualitative at the outset. It is very challenging to understand how a product or service affects a person without an interactive dialog, at least to start.
The components are as follows:
Actionable Research has performed this service for on a variety of projects, such as:
Medical and Dental:
Digital Technology and Consumer Products and Services:
To learn more about these services, or our research recommendations for your specific needs, contact us.
Actionable Research, Inc.
120 Vantis Dr. Suite 300
Aliso Viejo, CA 92656
949 453 7911
info@actionable.com