Quantitative Evidence for Your Customer’s “Reasons to Believe” Pricing Research is Essential…and Can Be Challenging as Well One of the most ... Read More

Segment-Based Marketing vs. the Big Data Machine Gun With so many tools available today to customize your ... Read More

If they say they don’t need it, tell them the story of your product’s possibilities. The rise of technology enabled products and services has made possible new conveniences, controls, and ... Read More

Companies who have convinced their channels they are the best in their class are typically richly rewarded by their support, and it isn’t always about commissions or margins. While sales professionals value opportunities for more income, ... Read More

Part I: Essential Pre-Launch Market Research Clinical Diagnostics Product Launches Require Primary Market Research As many a product manager will ... Read More

The Conundrum of Who to Involve in the Segmentation Development Process Segmentation marketing research (especially attitudinal ... Read More

If You Can Find Meaning, You Can Message and Position Like a Boss. Read More

Video has never been more accessible to your audience. Here are 4 elements that will greatly increase the opportunity for success. It's tempting to jump into using a tool like ... Read More

All the pieces are in place this tme, and customers are getting more discerning. This time around for cloud computing is the charm, as businesses are adopting the cloud in droves. Providers of cloud computing services need to ... Read More

Sermo recently published its fourth wave of " Read More