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In recent years, many companies have put an emphasis on the persona development process as we look for new and more effective ways to reach out to our customer base. There is a slew of step-by-step guides about the “best” or “right” way to go about ... Read More

As our series on persona development activities and the research required for supporting these efforts unfolds it has become clear there are some misperceptions regarding segmentations and personas. Some individuals use the terms market segmentation ... Read More

Personas can be incredibly beneficial for companies when developed and utilized effectively. They can help guide both the sales process and marketing plans. We’ve talked about what a persona is in a general sense, but let’s dive deeper into the ... Read More

The topic of buyer personas is popping up left and right lately as businesses look for new and more effective ways to communicate with their customers and prospects. While they’re more popular ... Read More

In honor of the Fourth of July and the upcoming vacation, we decided to take a break from our regularly scheduled content programming to provide you with some fun Fourth of July facts. Read More

Understanding the consumer buying cycle for your company’s product is critical in developing an effective forecast, but what if you were able to dictate the buying cycle? Some companies with strong innovation processes and programs have done just ... Read More

What is Qualitative Research? How is it different from Quantitative Research? Many companies are familiar with quantitative research and value the way doing such research ... Read More