5 Additional Expert Tips for Effective Focus Group Moderation

In my previous post “6 Tips for Effective Focus Group Moderation,” I addressed the factors and tips necessary to ensure ... Read More

6 Expert Tips for Effective Focus Group Moderation

Regardless of the negative press they have received, focus groups are still an important research methodology and can provide a wealth of information about your ... Read More

4 Tips for Quality Qualitative Research Questions

To ensure your qualitative studies are a success, it’s important to make sure that you cover all of your goals and objectives within your interviews or ... Read More

Qualitative Answers that Lead to Quantitative Questions

In contrast to quantitative research studies, which are often designed with a pre-formed hypothesis in mind, qualitative research studies are developed from a pretty open mindset. Qualitative research is about casting ... Read More

Screening: How to Recruit Great Qualitative Candidates

Qualitative research is a very useful methodology for an in-depth understanding of a number of questions, especially when it comes to product development, whether it be for an existing product with incremental changes ... Read More

When Should I Use One-on-One Interviews Over A Survey?

In countless meetings and conference calls to discuss potential research projects, one of the most common questions I receive is, “Should I do focus groups or a survey for this project?” or, “Are interviews better than ... Read More

Insights at Your Fingertips: Harnessing the Power of Social Media

Social media offers an opportunity to get real-time feedback into the mind of the consumer. The sheer number of regular internet users today is staggering. It is estimated that 88% of Americans are online, and of those, ... Read More

Do You Know What Marketing Insights Look Like? Take Our Quiz!

In preparation for our marketing insights series, I took a look at a lot of insight content out there. And let me tell you, while there is a lot of content out there, it seems to be rather light on insight. My ... Read More

When Insights Aren’t Enough: How to Waste Your Marketing Research

In our last blog post, we defined marketing research insights as the application of human thought and reasoning to analyzed data. When conducted properly, research studies can lead to insights that are actionable, are ... Read More

What ARE Marketing Insights?

by Katie
In the world of marketing today, the term ‘insights’ has become something of a buzzword. And like most buzzwords, has lost a bit of its original meaning and intent. So as we dive into our newest blog series on Marketing ... Read More